Mission: Ops Possible, Ep. 1: Scaling with AI and Forest Admin at Givebutter
Operations leaders are the backbone of scaling businesses. They drive efficiency, align teams, and keep things running. Yet their work often goes unnoticed. At Forest Admin, we decided we’re changing that. Today. With our podcast, Mission: Ops Possible.

Our first guest is Mark Rummel, VP Customer Experience at Givebutter, an all-in-one fundraising platform for non-profts. In this episode, Mark shares insights on scaling customer support while keeping it personal.
Mark tells how he and his team planned and went through a fast growth spurt, managing moving support overseas and introducing AI, without losing the human touch. We also covered the importance of leveraging vendor relationships (including with Forest Admin's CS team) and promoting from within the ranks.
Our favorite tip? It has to do with how to keep the Knowledge Center updated. And how crucial it is to leverage its data for AI-enhanced support.